WORK THROUGH OTHER AGENCIES / FURNITURE RETAIL
Website design, CMS and database development for a furniture retailer, bringing product ranges and promotional content together online.
THE RETAIL PRESENTATION
The supplied homepage presents furniture by room, product type and named range, with navigation for chairs, living rooms, dining rooms and bedrooms.
A large promotional banner leads into featured and new products, combining product imagery, names and prices in a catalogue-led layout.
THE CONTRIBUTION
In 2012, the work covered website design, CMS and database development for Tiger Furniture, undertaken through another agency.
The project combined the public-facing retail presentation with content management and the supporting database. The original website is no longer live.
THE ORIGINAL HOMEPAGE
Navigation groups furniture by room, type and range, giving visitors several ways to explore the catalogue.
A prominent banner provides room for offers, with orange accents connecting the promotion to other areas of the design.
Featured and new-product sections show furniture imagery, names and historical prices.
The supplied image includes newsletter, shipping and payment-information areas alongside a shopping-basket link.
The developer reports that sales volume increased after the new website launched. No quantified uplift or measurement period is available for this case study, and the increase is not attributed solely to the website.
Visible basket, payment logos and newsletter controls are part of the supplied interface record; they do not establish a particular payment provider or integration method.
The project was delivered through another agency. It is presented separately from direct-client work and does not imply that Tiger Furniture commissioned Abaca Digital directly.
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