a•abacadigital

PAST CLIENT WORK / JEWELLERY ECOMMERCE

Fei Liu

A multilingual ecommerce website for jewellery, combining product presentation with an online shop.

Our involvement
Ecommerce website development
Built
2014
Current status
Our original version is no longer in use
Languages shown
English & Chinese
Original Fei Liu jewellery website showing its purple branding, English and Chinese language options, shopping bag and a gallery of bespoke rings
Original project screenshot supplied by the project owner, showing the bespoke jewellery page. Historical screenshot of our 2014 project. This version is no longer in use.

THE PROJECT

Jewellery, presented
for different audiences.

In 2014, Abaca Digital built a multilingual ecommerce website for Fei Liu, selling jewellery. Our original version is no longer in use. The supplied project screenshot shows English and Chinese language options alongside the shop's product presentation.

The website brought together jewellery collections and supporting brand information, with account and shopping-bag links visible in the original interface.

PROJECT SCOPE

Online selling.
Multilingual presentation.

  • Jewellery ecommerce website
  • Multiple-language support
  • Product and collection presentation
  • Bespoke jewellery gallery, shown in the supplied screenshot

The original page combines a large jewellery image, thumbnail gallery and supporting description. Navigation also brings together collections, bespoke work, awards, news, stockists and contact information.

PRODUCTS & PRESENTATION

Space for the detail.
Structure for the shop.

Product imagery and shopping functionality need to work together.

This project paired jewellery presentation with an ecommerce website. The supplied bespoke page shows how individual pieces could be explored visually, while the wider navigation connected that content to other areas of the business.

Multiple-language support was part of the ecommerce project scope.

PLANNING YOUR WEBSITE

What do your
customers need to see?

For a product-led business, the brief may include collections, imagery, product details and the route to purchase. If more than one language is required, the content and publishing workflow need planning too.

Discuss the whole scope.

Ecommerce and multilingual functionality are separately scoped requirements. We can discuss the experience your customers need and the tools your business needs behind it.

Discuss your ecommerce project ↗